Consumer Lifestyle Choices Driving Innovation In Alcohol Market, Study Finds
Changes in consumer behaviour are influencing innovation in the alcoholic beverage industry, a new report from IWSR Drinks Market Analysis has found.
According to the IWSR's annual Global Trend Report, a number of factors, including increased 'sophistication', lifestyle and ethical choices, digital engagement and social experience are contributing to the evolution of the drinks sector, as well as new product development.
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