European Alcohol Sales Enjoy A Boost As Drinkers Embrace New Categories: IRI
New data from IRI indicates that European consumers are becoming more experimental when it comes to their choice of alcoholic tipple, with categories such as craft beers and gin on the rise in several European markets.
In almost all markets, both spirits and beer sales were up (€MAT value change IRI, p/e October 2017), driven by premiumisation and the move towards more craft-style products.
Total sector value grew by 2.6% across all countries studied, with the alcohol category now worth €62 billion in said countries.
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