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Fever-Tree Drinks Shifts Focus To Off-Trade, Posts 'Encouraging Performance'

Published on Jun 4 2020 10:59 AM in A-Brands tagged: Featured Post / Drinks / Fever Tree / Paywall / Mixers

Fever-Tree Drinks Shifts Focus To Off-Trade, Posts 'Encouraging Performance'

Premium mixers brand Fever-Tree Drinks is seeing strong take-up in off-trade sales, despite continued market challenges, the company said in a statement ahead of its Annual General Meeting.

According to analyst Russ Mould at AJ Bell, the brand could even be considered a "lockdown winner, as consumer confinement may have prompted more people to try its products, and loyalty may have been strengthened among existing customers".

Changing Tactics

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