Liqueur sales totalled 43 million bottles last year in the UK, equating to £1.3 billion worth of sales, according to the Wine and Spirit Trade Association (WSTA).
The group said that sales were driven by consumers looking to experiment with new cocktails.
Over the year, 18 million bottles of cream liqueurs were sold, as well as 25 million bottles of non-cream liqueurs. This indicates growth of 4% in the sector.
“Last year, the WSTA highlighted that liqueurs have often been overlooked in the spirits category, but our sales data shows a renewed interest from UK consumers,” commented Miles Beale, WSTA chief executive.
“The liqueur category covers an array of colours, making liqueur drinks very instagrammable. We expect further growth in 2020 as Brits continue to experiment with new and exciting drinks choices and share their finds on social media.”
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
