Macedonian businessman Svetozar Janevski, owner of wine producer Tikves, is planning to create a regional “total beverage” company that produces beer, wine and spirits.
Speaking to Croatian daily Vecernji List, Janevski confirmed that he wants to buy Zagreb-based alcoholic and soft drinks producer Badel 1862, in order to merge the two companies with Serbian brewery BIP, creating regional synergies in the wine and spirits industry and the beer industry.
This would enable a unified market approach, he explained, including the use of common distribution networks, material and human resources in sales and promotion, which will significantly increase its competitiveness.
He pointed out that Balkan countries must cooperate together in the food industry, as all of them individually are too small to trade with Europe and the world.
Recently, Janeveski signed a €50.000/month contract to lease the installations of BIP, located in the Serbian capital Belgrade. According to local daily Vecernje Novosti, Janevski plans to invest €30 million to modernize the factory.
Over the last ten years, Tikves has posted an average revenue growth of 5 per cent per year, ending 2014 with €21 million in revenues and operating at a profit.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic
