Pernod Ricard España has announced that it has added St. Petroni vermouth to its portfolio, following the acquisition of a majority stake in Vermutería de Galicia.
The move also marks the entry of Pernod Ricard España in to the vermouth category.
Founded in 2014, Vermutería de Galicia is a renowned craft vermouth brand based in Padrón, in the northern region of Galicia in Spain.
'A New And Exciting Journey'
CEO of Pernod Ricard España, Guillaume Girard-Reydet, said, “With St. Petroni, we are starting a new and exciting journey by adding to Pernod Ricard España’s portfolio its first vermouth.
“Partnering with unique local brands is part of our culture and tradition. Our entire team and organisation is committed to working hand in hand to [grow the brand further], as we have done in the past with Ruavieja.”
The addition of St. Petroni to Pernod Ricard España’s portfolio is part of the group’s ‘Transform & Accelerate’ strategy.
The entry into a new category also demonstrates the division’s commitment to continued growth within the highly strategic aperitif segment, Pernod Ricard added.
Exquisite Flavours
The product, known for its unique flavours, is made with Albariño grapes and 29 selected herbs and botanicals. It is available in three variants: Vermu Rojo, Vermu Blanco and Bitter.
Founder and managing director of Vermutería de Galicia, Cristina Codesido, said, “I firmly believe that this alliance will enable us to reach new heights, not only in promoting the essence of St. Petroni, but also in promoting Galicia’s rich land and culture by leveraging Pernod Ricard España’s strong distribution network.”
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
