Report Shows Vodka Sales Stagnated in 2012
Published on Oct 10 2013 9:08 AM in Drinks
Vodka sales only managed a 0.3% increase globally last year according to latest reports from Just-Drinks and IWSR.
In 2012, value sales grew by 4.1% to US$48.9 billion. Sales in the U.S grew 6.3% to US$15 billion. However. sales decreased in Europe by 6.6% to US$11.5 billion.
'Global market review of vodka - forecasts to 2018 reports that the U.S. have witnessed a rise from 13.2% to 17.7% between 2008 and 2012. U.S. sales then grew by 7.1% in 2012 to $11.9 billion.
Premium-and-above vodka sales grew by 7.6% to 25.8m cases in 2012, while low-priced vodka declined.
The U.S .alone has a 74% share (18.9m cases), while Russia has an 11.5% share (2.9m cases) making the U.S. and Russia the biggest sellers of the premium-and-above market.
The report also shows that there is continued growth in flavoured vodka
which rose by 5.7% to 23.2 million cases while neutral vodka was almost flat last year.
Flavoured vodka comprised 4.7% of the global vodka market in 2012, rising from 3.4% in 2008. The U.S. market accounts for 60% of the total flavoured vodka market, followed by Poland with 15.4%.