DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Waitrose Sees Spike In Gin, Tequila Sales

By Steve Wynne-Jones
Share this article
Waitrose Sees Spike In Gin, Tequila Sales

UK retailer Waitrose has seen a 7% increase in its gin sales year-on-year, according to The Drinks Business.

The retailer now stocks 52 varieties of gin on its shelves, and even teamed up with Heston Blumenthal to launch a special edition ‘Earl Grey Gin’.

“Our customers know their gin and at Waitrose we have a style for everyone,” Waitrose spirits buyer John Vine told The Drinks Business.

He added: “Shoppers continue to enjoy traditional London dry styles with the juniper hit but we have also seen a rise in popularity of Gin Mare, which boasts more rosemary and the flavours of a summer evening.”

In April, Waitrose reported that sales of premium tequila were up in its stores by 21%, compared to the same period last year.

© 2015 European Supermarket Magazine – your source for the latest retail news.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.