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World Wide Webb: Beer's Battle Of The Sexes

In a new online only series, ESM senior reporter Ben Webb takes a sideways look at some of the issues affecting the retail and FMCG industries. In this week's edition, he examines how beer manufacturers are increasingly seeking to engage the female demographic.

The UK may be the home of ales, bitters and other crafty brews but the industry has long been considered a largely male interest, with only limited forays into the female market.

That could be set to change, according to a new report.

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Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
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Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days