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Coming Up In ESM Issue 2 2020

Published on Jan 19 2020 12:10 PM in Features tagged: ESM / ESM: European Supermarket Magazine / Issue 2 / 2020

Coming Up In ESM Issue 2 2020

Copy Deadline: 9 March 2020
Goes to Press: 12 March 2020

ESM: European Supermarket Magazine's second issue of 2020 will feature our annual Europe’s Fastest Growing Product Categories report, produced in association with IRI, which examines the grocery categories that are putting in the strongest performance across several key European markets. We also look at the latest trends in Seafood and Pet Food and explore the ever-growing Free From and Functional Foods markets.

Europe’s Fastest Growing Product Categories, In Association With IRI

For the third year running, ESM is teaming with IRI to highlight the categories that are showing the most growth in six major European markets, France, Italy, Germany, the UK, the Netherlands and Spain. Our annual Europe’s Fastest Growing Product Categories report will explore the trends that are driving category sales growth, how consumer purchasing behaviour is being influenced by emerging trends, and in what categories brands are seeing off the challenge of private label.


According to the United Nations, global fish consumption is expected to reach 178 million tonnes by the mid part of the decade, equating to about 21.8 kilograms per capita, while the World Bank recently calculated that production will need to double in order to meet global demand by 2030. It's no surprise, therefore, that aquaculture is now the world's fastest-growing protein production industry, while sourcing capabilities within the sector are also advancing rapidly. At the same time, however, the growing threat of overfishing and the need for visibility across all areas of the supply chain is placing strain on this valuable resource. ESM reports.

Free From and Functional Foods

Both the Free-From (including segments such as gluten-free, lactose-free and many others) and Functional Foods categories have demonstrated considerable growth over the past few years, as they gain traction among those seeking to eat more healthily, as well as those with a specific dietary intolerance. As these categories evolve, so suppliers operating in the sector will be placed under more scrutiny, so it is essential for producers to provide clarity on the specific qualities or benefits of their products, as well as seek to stand out alongside more established competitors. While also offering value for money, of course. ESM explores the Free From and Functional Foods categories in more detail, while also looking ahead to the Free From Functional & Health Ingredients Expo, which takes place in Amsterdam in June.

Pet Care

The Pet Care category is becoming increasingly compartmentalised as pet owners seek more bespoke offerings tailored to the needs of their pets. In terms of Pet Food, organic ingredients, 'superfoods' and other functional additives, and local credentials are increasingly purchase considerations for shoppers, while the wider Pet Products category is also seeing increased demand for products boasting added-value credentials and/or premium positioning. As a result of this market segmentation, private label has developed into a key player in the growing pet food segment. ESM looks at the trends driving this dynamic category.

Plus much much more, including

Interview with Hanneke Faber, the president of Global Foods & Refreshment at Unilever, about how the business is positioning for future growth.

ESM’s regular Europe’s Newsmakers section profiles the men and women making the news within the grocery retail sector over the most recent quarter.

ESM's regular Private Label Showcase feature highlights the latest own-brand innovations from across Europe, which continue to raise the bar within select grocery categories.

Plus interviews with leading retail executives, industry reports, news, opinion and analysis.

Subscribe now to take full advantage of this exclusive content.


For further details on any of these features, contact the ESM sales team at:
Niall Doyle   [email protected]
Des Ball   [email protected]
Rocio Palma Perez   [email protected] 

Click subscribe to sign up to ESM: The European Supermarket Magazine. Content subject to change. For details of our sales packages, click advertise.

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