Demand For 'Flexible Fulfilment' Will Require Retailers To Think Differently
Growing consumer demand for 'flexible fulfilment' will require stores to rethink how they operate, according to Craig Summers, the UK managing director of Manhattan Associates, a leading supply chain consultancy.
By 2023, the UK click-and-collect market is predicted to grow to £9.8 billion (€11.6 billion), a rise of 45.8%.
As customer demand for flexibility and convenience increases, retailers will need to look for new ways to optimise their existing assets to satisfy rising consumer expectations.
As Summers explains, turning retail stores into fulfilment centres to provide 'ship from store' and 'click-and-collect' options is one of the strategic manoeuvres retailers are making to meet this demand.
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