Free Thinking – Why The Free-From Sector Is Big Business
The Free-From and Functional Foods segments have seen impressive growth in recent years, but, as they gain maturity, retailers and brands operating therein will need to place increased focus on added-value elements. ESM reports. This article first appeared in ESM Issue 2 2020.
Encompassing a broad range of categories, such as gluten-free, lactose-free, vegetarian, vegan, and many other specialist areas, the free-from market has enjoyed exponential growth over the past few years – an upward trajectory that looks set to continue.
In fact, the global gluten-free market alone could be worth as much as €40 billion by 2027, a recent report by Grand View Research found – driven not just by those with a particular dietary intolerance, but also due to consumer awareness about healthy living and the perceived benefits of cutting gluten from the everyday diet.
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