Late To The Game, AB InBev Still Sees Victory In Alcoholic Seltzers
Having missed out on the hottest new alcohol trend in the United States, Anheuser-Busch InBev reckons it can still overhaul rivals by ramping up innovation, marketing and harnessing its top brand, Bud Light.
White Claw and Boston Beer Company's Truly have built strong leads in the U.S. market for hard seltzers – sparkling water with alcohol and flavouring.
But AB InBev is growing fast since launching Bud Light Seltzer at the start of the year, and the world's largest brewer believes it can become U.S. market leader over time, by growing at twice the industry average.
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