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Waitrose & Partners Expands Private-Label Drinks Assortment

By Dayeeta Das
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Waitrose & Partners Expands Private-Label Drinks Assortment

Upmarket retailer Waitrose & Partners has announced that it has expanded and upgraded its premium private-label drinks assortment, No.1.

The new additions include six new drinks SKUs in the wine, spirits, and cider categories.

It includes the Waitrose & Partners No.1 Sauvignon Blanc Astrolabe, from the small, family-run Astrolabe winery.

The wine, exclusively produced for the retailer, complements chicken, fish or salads.

'Best Classic Wines'

Head of wine buying at Waitrose & Partners, Pierpaolo Petrassi MW commented, "The newly launched No.1 wine range allows us to introduce our customers to some of the very best classic wines and standout regions around the world."

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Another highlight in the new collection is Waitrose & Partners No.1 Crusted Port, produced exclusively for the retailer by the Symington Family Estate.

Two new Burgundy wines are also a part of the new collection. These include Waitrose & Partners No.1 Côte de Beaune and The Waitrose & Partners No.1 Pouilly Vinzelles.

Both wines, produced by Maison Joseph Drouhin, are exclusive to the retailer.

'Indulgence For Our Customers'

Petrassi added, "Our award-winning team of buyers has worked with some of the world's best producers to ensure authenticity [and] to craft some truly outstanding wines. We want this range to be an indulgence for our customers, whether that be a special occasion, dinner party or a weekend treat."

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Presently, the No.1 range offers a total of 27 SKUs, the retailer added.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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