Carrefour has partnered with the Gueules Cassées (Ugly Mugs) collective to introduce the 'Tous AntiGaspi' (All Against Waste) range to its French stores.
The Tous AntiGaspi products are described by the retailer as having minor visual imperfections, and so are sold at a discount, despite being perfectly palatable.
With this initiative, Carrefour hopes to help its suppliers make use of products that are of non-standard shape or appearance, while also offering a solution to reducing food waste at all levels of the supply chain, from producer to customer.
In April of this year, Carrefour launched a Camembert under the brand in 228 of its hypermarkets, and it will launch a new breakfast cereal in north-eastern France in January 2016, with hopes to expand the range to a wider variety of products.
To be included in the Tous AntiGaspi range, products must meet certain criteria, meaning: they have to offer a genuine solution to the problem food waste, they have to be as good and as safe to eat as their graded equivalents, and they must be discounted and sold as locally as possible.
Finally, for every product in the Tous AntiGaspi line that is sold, one cent will be donated to food-aid charities through the Microdon charity fund.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Jenny Whelan. To subscribe to ESM: The European Supermarket Magazine, click here.
