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Fresh Produce

Driscoll’s® Kicks Off The Berry Season With Victoria™ Variety

By Steve Wynne-Jones
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Driscoll’s® Kicks Off The Berry Season With Victoria™ Variety

Berry company Driscoll’s has kicked off the Dutch season with big, beautiful and delicious blackberries! By taking its successful variety Driscoll’s® Victoria™ to the glasshouse and using an innovative growing technique, the company has been able to produce berries with an exceptional taste and outstanding fruit size.

Driscoll’s growers Jan and Alfons Diepstraten of growers' association Best of Four are the owners of the very first Dutch farming facility equipped with special assimilation lights and LED.

As Diepstraten explains, “The first seasonal pick of our glasshouse blackberries is already looking very promising. Assimilation lighting is used by many growers, but we are the very first blackberry producers that are combining it with LED. As the LED is hanging between our plants, we can stimulate the entire crop, instead of only the top.

"This results in plants that can produce more flowers than normal. As seen before in the tomato industry, the technique can extend the berry season by several weeks.”

Blackberry variety Driscoll’s® Victoria™ is the result of Driscoll’s own unique breeding programme, which fully concentrates on taste, appearance and shelf life.

© 2016 European Supermarket Magazine – your source for the latest retail news. To subscribe to ESM: The European Supermarket Magazineclick here.

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