DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Lidl: Only 11% Of Spanish Adults Get Their '5 A Day'

By Steve Wynne-Jones
Share this article
Lidl: Only 11% Of Spanish Adults Get Their '5 A Day'

Only 11% of the Spanish adult population eats the five recommended portions of fruits and vegetables, according to a study by Lidl Spain.

However, respondents also said they have increased their vegetable consumption over last five years, valenciafruits.com reports.

The I Lidl study also revealed that 30% of Spanish children and teenagers eat fruits and vegetables only once per day. Some 36% of parents believe that their children are not eating a sufficient quantity of fruits and vegetables.

The results inspired Lidl to launch a new campaign, 'Frutitour', to make consumers aware of the importance of including vegetables in their diet. Frutitour will cover around 70 municipalities.

Lidl is the largest buyer of Spanish produce; in 2015 the company bought €3 billion worth of local produce.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Roeder. To subscribe to ESM: The European Supermarket Magazine, click here.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.