Lidl Hrvatska, in cooperation with the Croatian Chamber of Commerce (HGK), has launched the Taste Your Country project.
The aim of the project is to help local fruit and vegetable growers get their products on the shelves of 89 Lidl stores across Croatia.
Lidl Hrvatska has invited all family farms, farmers' associations and producer organizations to submit their proposals until December 15.
The project builds on Lidl’s private label brand Okusi Zavičaja, presented in 2013. It currently includes 90 homemade products from domestic suppliers.
With the Taste Your Country project, the retailer hopes to support the production of domestic, good-quality fruits and vegetables, boost the competitiveness of family farms and provide customers with an even wider selection of daily fresh fruits and vegetables from Croatian fields.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
