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Private Label

Continente Expands Yogurt Private Label Range

By Branislav Pekic
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Continente Expands Yogurt Private Label Range

Portugal’s Continente has launched its new 'Triple Zero' yoghurt SKU with no added sugar, fat or artificial sweeteners.

A range of flavours are available across several different yoghurt formats – Raspberry Lychee, Kiwi Apple and Lemon Ginger Cinnamon in liquid yoghurt; Blackberry Raspberry and Pineapple as part of the Continente Equilibrio range; and Strawberry Watermelon and Apricot Rosemary in Continente's standard yoghurt range.

Continente claims to be the only private label with a 'Triple Zero' offer in the yoghurt category.

Natural Flavours

The Continente Equilíbrio yoghurt range is made only with natural flavours and without artificial colourings, with 0% added sugars, 0% fat, and free of acesulfame K and aspartame.

Continente’s traditional liquid yogurts come in 18 different varieties. Produced in Portugal with fruit pulp, the new recipe will result in a reduction of sugar across its yoghurt range by more than 100 tonnes per year.

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According to the retailer, Strawberry, Straciatella and Banana Strawberry are the favourite flavours among customers and have a suggested retail price of €1.32 per 4 x 160 gram tubs.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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