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Elopak Grows Presence In MENA Region With Naturepak Beverage Acquisition

By Dayeeta Das
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Elopak Grows Presence In MENA Region With Naturepak Beverage Acquisition

Elopak ASA has signed a share purchase agreement to acquire 100% of Naturepak Beverage from Gulf Industrial Group Company Plc and Evergreen Packaging International LLC (Evergreen Packaging), a wholly owned subsidiary of Pactiv Evergreen Inc.

Naturepak Beverage is the leading provider of fresh liquid carton and packaging systems in the MENA region with local production facilities in Morocco and Saudi Arabia, which will be integrated into Elopak’s global production network.

Elopak Acquires Naturepak Beverage

Present in 16 countries, Naturepak Beverage has an annual production capacity of 2.7 billion cartons across various product sizes and its customers are global blue chip FMCG players and strong regional champions.

The acquisition will reinforce Elopak’s position in the region and is an important milestone in management’s ambitions to target 2-3% organic revenue growth, deliver inorganic opportunities, and grow its global footprint by entering new geographies.

Commenting on the acquisition, Thomas Körmendi, chief executive officer of Elopak, stated, "This transaction represents an important part of the growth ambitions we outlined to our shareholders during our IPO this year. I am proud to take ownership of what we deem to be one of the highest quality assets in the region and to welcome the employees of Naturepak Beverage to the Elopak family.

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"By establishing a presence in Morocco and Saudi Arabia we can access important growth markets and deliver Elopak’s brand portfolio to key local and international players. The transaction reflects our strong commitment to growth in the Middle East and Africa."

Rebranding

Following the acquisition, Naturepak Beverage will be rebranded and incorporated under the Elopak name.

The acquisition provides a strategic customer base in the fresh beverage carton segment, primarily in Morocco in fresh dairy, and gives access to growth markets in an attractive region.

In the future, Naturepak Beverage’s client base will have access to a wider fresh and aseptic product portfolio and innovative, sustainable packaging solutions developed by Elopak, with Elopak leveraging its Pure-Pak carton portfolio and utilising its technical expertise to drive further growth across products, segments and markets.

© 2021 European Supermarket Magazine. Article by Conor Farrelly. For more Packaging And Design news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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