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Packaging And Design

Italy’s Packaging-Free Negozio Leggero Expands To France

By Branislav Pekic
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Italy’s Packaging-Free Negozio Leggero Expands To France

Negozio Leggero, an Italian retail chain which offers products in bulk without packaging, will open its first franchised store in Paris on 23 June.

Negozio Leggero was created in Turin in 2009 by the environmental research organisation Ecologos, and is managed by social enterprise Rinova Ltd.

The retailer has 15 franchise stores, most of them located in Italy’s Piedmont and Lombardy regions, as well as two in Rome, one in Palermo and one in Switzerland (Lugano).

Going Packaging-Free

Ecologos studies and selects 1,500 unpacked food products, household and personal hygiene items, offered in bulk or on tap. The assortment ranges from rice to pasta, to legumes, to wine, beer and detergents, except fresh products. They are all organic products, or items with reduced environmental impact.

Customers arrive at the store carrying reusable jars, bottles, cans and containers, which they can then fill with each desired product, helping reduce waste further. Alternatively, shoppers can buy such containers for reuse in the future.

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Food products are also sold in paper bags. This eliminates all plastic packaging, which can clog the bins of shoppers and often end up in the environment.

Eco-Friendly Training

The store staff is trained by Ecologos to provide consumers with product information, such as its ecological footprint, supply chain, and use.

A family of four that regularly visits Negozio Leggero can save over 200 kg of waste in a year, the retailer claims.

Customers can also opt for the eco-friendly home delivery service via bike.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine

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