Discounter Kaufland has introduced new packaging for its self-service mince meat, which uses 70% less plastic than before.
Instead of plastic, Kaufland uses now a cardboard carton with a thin plastic film to package the product, the retailer explained.
Advice on the packaging explains to the customer how to separate the substances in order to recycle them in a useful way. By separating the carton and plastic film, both substances can get recycled separately.
The new packaging was introduced in October in 30 Kaufland branches in the south of Germany.
“Neither the quality nor the price has changed," commented Robert Pudelko, purchasing manager of Kaufland Germany.
The new packaging forms part of Kaufland's plans to reduce plastic consumption by at least 20% between now and 2025.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Martin Maier. Click subscribe to sign up to ESM: The European Supermarket Magazine.
