Pepsi Max has rebranded the packaging of its cherry-, raspberry-, and ginger-flavoured cola drinks, soft-drinks maker Britvic has announced.
The new, colourful packaging aims to drive sales by appealing to Gen Z and millennials, the UK-based soft drink maker said.
The Pepsi recycling message will be added to the caps of Pepsi Max Raspberry, and on the back of the packs of the other two flavours, Britvic added.
The rebranding exercise for the new packaging, to be rolled out this month, includes television, digital, and in-store advertisements.
Pepsi Max’s cherry, raspberry, and ginger colas constitute 53% of the total flavoured-cola segment, with cherry the most popular flavour, according to the firm.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
