Tetra Pak Package Wins WorldStar Gold Sustainability Award
An innovative Tetra Pak package has won an sustainability gong at the WorldStar Awards in Milan this week.
The Tetra Prisma Aseptic 1000 with bio-based plastic, first used by Coca Cola’s Del Valle Reserva, receiving a gold award for sustainability.
The package, together with Tetra Top with Separable Top, had earlier picked up WorldStar awards in the beverage category.
Tetra Prisma Aseptic 1000 with bio-based plastic uses low density polyethylene (LDPE) derived from sugar cane as the laminate film in the packaging material.
When combined with FSC-certified paperboard, this boosts the renewable material content in the package to around 78 per cent.
The package is also 100 per cent recyclable.
Since 1970, the World Packaging Organisation has handed down awards for innovative new packages from all around the world.
WorldStars awards are based on the judges' consensus that a pack is superior in its category and market, and better in its class in execution or innovation by comparison to others.
The judging panel consists of country representatives from WPO and one representative from the International Packaging Press Organisation.
The 2015 awards received 265 entries from 38 countries around the world.
© 2015 European Supermarket Magazine – your source for the latest retail news.