Kroger has said that it will aim to stop selling battery-cage eggs by 2025 on the back of lobbying by animal-rights activists.
At present, 15 per cent of the American supermarket chain’s eggs are free-range or organic, with these falling under its private-label lines Simple Truth and Simple Truth Organic.
"As our customer base has been moving to cage-free at an increasing rate, Kroger’s goal is to transition to a 100-per-cent cage-free egg supply chain by 2025," the company said in a press release.
"The Kroger family of stores is committed to working with our suppliers during this transition in a way that ensures eggs are readily available, safely produced, and affordably priced for all of our customers.
"Kroger will continue to report our cage-free egg growth in our annual sustainability report, and, as always, Kroger will continue to listen to our customers and engage in dialogue with stakeholders on important food-policy issues.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here
