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Private Label

Mercadona Extends Biodegradable Wet-Wipes Range

By Publications Checkout
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Mercadona Extends Biodegradable Wet-Wipes Range

Spanish retailer Mercadona has extended its range of private-label wet toilet wipes, with a focus on environmental sustainability.

In collaboration with Ubesol, the supermarket's supplier of personal-hygiene products, Mercadona is introducing a line of biodegradable wipes made from 100% natural fibres, which disintegrate in water, just like conventional toilet paper.

Development

The packaging of this product also has sustainability in mind, with a system that ensures that only one wipe is dispensed at a time, and a flap that can be closed securely, to maintain freshness.

Mercadona has invested €700,000 in research, focusing on developing disposable fabrics that can be flushed, alongside dermatological testing.

The retailer posted an increase in turnover of 3.9% last year, which it credits to its strategy of innovation, promoting fresh produce, and introducing more efficient store models.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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