DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Private Label

Migros Launches New V-Love Brand

By Branislav Pekic
Share this article
Migros Launches New V-Love Brand

Swiss retailer Migros has launched the V-Love private label brand, encompassing a range of plant-based and vegetarian foods.

The first V-Love products unveiled include a vegetable-based burger, a vegetable-based roast sausage and a vegetable-based grilled sausage.

All three SKUs were developed by Migros at its in-house production companies, based in Switzerland.

V-Label Certification

All products are 100% plant-based and certified with the internationally recognised and protected V-label, used to mark vegetarian and vegan products.

The V-Love range will be gradually expanded and will also include dairy substitute products, yoghurts, cheese, snacks, ready-to-eat meals, frozen products and beverages.

ADVERTISEMENT

In line with growing demand, Migros already offers its customers over 680 certified vegetarian and vegan SKUs in its range, including 500 vegan items.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

 

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.