DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Netto Marken-Discount Launches 'Markttag' Fruit & Veg Brand

By Publications Checkout
Share this article
Netto Marken-Discount Launches 'Markttag' Fruit & Veg Brand

German discounter Netto Marken-Discount has launched a new fruit and vegetable range, 'Markttag', which focuses on quality and transparency.

The Edeka subsidiary will be combining popular items from its 'Erntefrisch' and 'PremiumN' private-label ranges under this new brand, which offers consumers 'the highest transparency possible' through clear origin labelling.

Highlighting Origin

'Markttag' will include over 40 fruit and vegetable products, with each one given an individual QR code. Customers can scan the products' codes in store or at home to receive more information and trace the item back to the producer or packer.

"Through the QR code, we provide our customers with reliable information about the origin of their foodstuffs, and thus strengthen their confidence in the quality of our products," said Stefanie Adler, head of corporate communication at Netto Marken-Discount.

The packaging design will also highlight one of four product categories: regional, German, international or premium.

ADVERTISEMENT

The new 'Markttag' range is now available in all 4,170 Netto branches throughout Germany.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.