Italian retailer Pam Panorama has introduced an extension of the ‘Qualità per te’ private label line, which is dedicated to exotic fruits.
Along with dried fruit and organic produce, exotic fruit has one of the highest growth rates in the fruit and vegetable sector in the last two years.
In-Store Display
In-store, the new product range is grouped in a special bright green display stand, featuring images of the various fruits. The offer includes mango, avocado, papaya, bananito, coconut, passion fruit, lime and pomegranate.
According to a statement issued by Pam Panorama, the retailer is aimin to offer its customers an original and healthy alternative to their everyday eating habits, with intense and unique flavours.
Eco Launch
Another novelty in the retailer’s private label portfolio is Eco, a new line of ecological detergents with reduced environmental impact, developed from completely biodegradable ingredients of vegetable origin, which are also sourced from renewable sources.
The private label line consists of a complete product range designed for cleaning the house and laundry, including detergent and fabric softener for washing machines, detergents for washing dishes by hand or in dishwashers, and products for cleaning glass and floors.
The products are scented with hints of lavender, lemon and mint seeks to give a touch of freshness to the house and to linen. Packaging is made of recyclable plastic, with the least possible impact on the environment.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
