Portuguese retailer Pingo Doce and wholesaler Recheio Cash & Carry have eliminated microplastics from around 520 private-label products across the cosmetics, detergents and personal care categories.
Pingo Doce removed microplastics from all 321 SKUs in its Be Beauty, Cuida Bebé, SKINO and UltraPro ranges.
Meanwhile, Recheio eliminated the component from its Masterchef and Amanhecer private-label brands.
The initiative follows a careful analysis of existing products by the parent company of both brands, Grupo Jerónimo Martins, in partnership with suppliers.
Eco-Friendly Alternatives
Jerónimo Martins has implemented measures to replace microplastics with minerals or vegetable alternatives, wherever possible.
The move is part of the group's commitments to combat plastic pollution and preserve biodiversity, making its private label products more sustainable.
In addition, it also forms part of Pingo Doce's social responsibility strategy within the scope of the 'Amar o Mar' (Love the Sea) project, to preserve marine biodiversity.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
