Private Label Turnover in Italy Hits €10.8bn, Study Finds
Private label turnover in Italy totalled €10.8 billion in 2019, up 4.1% compared to the previous year, a new study has found.
Private label sales now account for a 19.9% market share in the Italian grocery market, up 0.8% year-on-year, according to the study by The European House - Ambrosetti and Associazione Distribuzione Moderna (Adm).
For 2020, private label’s turnover should reach €11.7 billion, with a market share of 20.6%, while the forecast for 2025 is €17.2 billion and 24.6%, respectively, the same research found.
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