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State Of The Nation – The Future For Retailer Private Labels

Published on Dec 21 2020 8:29 AM in Private Label tagged: Featured Post / Retail / Lenta / private label / Magnit / Own Brand / Iceland / Sonae MC / Spar Austria / Perekestrok / Aldi ireland / Lidl Switzerland / Paywall / Fix Price

State Of The Nation – The Future For Retailer Private Labels

It’s been an unprecedented year for retail, particularly private label. ESM speaks to leading European retailers about the future for store brands. This article first appeared in ESM Issue 6 2020.

It’s coming up to a year since the first case of COVID-19 was reported, and nine months since its entry into Europe upended our lives and the way we do business. In retail, many of the changes have been dramatic – online shopping has become a core pillar of the grocery landscape, buying directors have learned the importance of maintaining good stock levels of toilet paper, and shoppers across the Continent have become accustomed to donning masks and awaiting entry to stores via digital stop/go mechanisms.

The role of private label in the COVID-19 landscape has similarly gained importance as the pandemic has persisted. We may no longer be panic-buying grocery essentials, but we still demand high-quality, keenly priced everyday items – an area in which store brands excel.

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