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Aldi Can Succeed In China, If It Acts Methodically: Analysis

Published on May 31 2019 9:00 AM in Retail tagged: Featured Post / China / Aldi / IGD / Shanghai / Paywall

Aldi Can Succeed In China, If It Acts Methodically: Analysis

One week from now, on 7 June, discounter Aldi embarks on arguably its most ambitious venture to date, with the opening of its first store in China.

The store, which will be located at the Jingan Sports & Fitness Center in Shanghai, follows two years on from the discounter first dipping its toe in the water, with the launch of an online store in collaboration with Tmall Global.

The retailer's burgeoning presence in Australia – it has helped cut the Coles/Woolworths duopoly in that market down to size – is understood to have given the brand the confidence to explore a physical China entry.

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