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As Carrefour Launches A New 'Value' Brand, Many Other Retailers May Soon Follow

Published on Aug 4 2020 12:58 PM in Private Label tagged: Trending Posts / Carrefour / Belgium / Paywall / Store Brands / Simpl

As Carrefour Launches A New 'Value' Brand, Many Other Retailers May Soon Follow

The launch of the new Carrefour 'Simpl' private label brand may be one of several value-tier launches across the European grocery landscape in the coming months, as the threat of a long recession looms.

Last week, trade publication Retail Detail reported (see below) that Carrefour Belgium introduced the new Simpl value brand across a number of categories, with more to follow in the coming weeks.

According to a Carrefour Belgium spokesperson, the new range is "more attractive and modern" than previous value-tier ranges, and is to be rolled out in several European markets.

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