Channel Shifting: How Are FMCG Retailers Coping With Changing Shopper Behaviour?
The effects of the COVID-19 pandemic will be felt for many years to come, particularly in FMCG, where retailers and manufacturers have had to adapt, and in some cases transform, the way they meet the changing demands of shoppers. Patrick van der Zee, Senior Vice President International Retail, IRI, looks at how and where we shop today and how retailers need to adapt to these shifts in consumer behaviour.
From the enforced restrictions of lockdown over many weeks, to new ways of shopping as lockdowns ease (or in some cases, return) we have seen striking changes in consumer behaviour as a result of COVID-19.
Even as restrictions are relaxed and there is a desire to ‘return to normal’, many of these behaviours will stay with us, while others will continue to evolve. But it’s unlikely that we will see a return to the exact way we have done things before.
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