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Christmas And Brexit Double Bill Put Strain On UK Supermarkets

Published on Dec 7 2020 12:59 PM in Retail tagged: Trending Posts / UK / Supermarkets / Christmas / Brexit / Paywall

Christmas And Brexit Double Bill Put Strain On UK Supermarkets

For Britain's supermarket groups, Christmas 2020 will be like no other, with the challenge of unprecedented demand due to the COVID-19 crisis followed by the risk of disruption to supplies at the end of the Brexit transition period on 31 December.

Queues are already forming outside UK supermarkets at peak times and shoppers should expect them to lengthen in the run-up to Christmas as the big four players - market leader Tesco, Sainsbury's, Asda and Morrisons - and their smaller rivals wrestle with meeting a jump in demand whilst adhering to social distancing requirements.

Then, from January, shoppers face the prospect of gaps on shelves if supply lines from the European Union are disrupted.

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