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Retail

E. Leclerc Continues To Set The Pace In France, Kantar Data Shows

Market leader E. Leclerc continues to be the pacesetter in the French grocery market, according to the latest data from Kantar, with the Ivry-sur-Seine based retailer seeing its share up 0.7% to 22.1%.

The retailer's performance in the P8 period (from 13 July to August 9) was driven by improved customer loyalty and winning new households, with an additional 390,000 households shopping at the group.

Best Of The Rest

Another strong performer was Groupement Les Mousquetaires, which operates the Intermarché chain, which saw a 0.5% increase to 15.4% share.

Discounter Lidl saw its share rise by 0.4% to 6.2%, with the discounter benefiting from a large customer base (+270,000 households) and more loyal shoppers.

Elsewhere, Carrefour, Groupement U and Aldi also posted positive increases, of 0.1% respectively.

Similar Trends

According to Kantar, P8 displayed many of the same traits as previous periods, with French consumers spending more on groceries (+5.1%) despite visiting stores less often (-5.0%).

At the same time, the value of transactions increased by more than 10%, it said.

E-commerce continues to see the strongest growth, increasing by two percentage points to 7.7% of the market, with an additional 1.33 million households now shopping online.

The supermarket channel grew by 0.5%, while the convenience/proximity channel saw 0.1% growth, Kantar added.

Market Share

E. Leclerc currently holds 22.1% of the market, with Carrefour holding 19.8%, Groupement Les Mousquetaires on 15.4%, Groupement U on 11.2%, Auchan Retail on 10.1% and Groupe Casino holding 9.3%.

E. Leclerc has once again confirmed its sponsorship for this year's Tour de France, which takes place on the later-than-usual dates of 29 August to 20 September.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine

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