French Shoppers Embracing Convenience, E-Commerce, Kantar Says
French shoppers are embracing convenience shopping as well as e-commerce during the coronavirus crisis, new data from Kantar has showed.
According to data fro the period from 23 March to 19 April (P4), consumers spent 14.5% more on groceries than in the same period last year.
However there was a slowdown in spending compared to the previous monthly period, in which shoppers spent 21.5% more than in the corresponding period the previous month.
According to Kantar, French households are shopping less often (-17%) but are filling their baskets more (+37%) as the COVID-19 epidemic continues.
The research firm found that 10% of French shopper spend is now conducted via the Internet (+3.8%), with the number of transactions via e-commerce channels rising by 70%.
Some 2.4 million additional households shopped online in the period, Kantar said.
In addition, the convenience channel increased its share by 2.5%, to almost 9% of the market.
Supermarkets were up 2.3%, while hypermarkets saw their share down 8.1%, with 3.1 million shoppers shunning big box grocery in the period.
In terms of the best-performing retailers during the period, Les Mousquetaires, which operates the Intermarché chain, saw its share up 1.7% to 16.7%.
Système U saw a 0.7% increase in market share, to 11.9%, while Aldi was up marginally, rising 0.1% share to 2.3%..
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