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'Generation P' To Drive Growth In The International Grocery Sector, Study Finds

Published on Nov 10 2020 9:29 AM in Retail tagged: Trending Posts / UK / USA / shopping / IGD / Singapore / Grocery / Paywall / Generation P

'Generation P' To Drive Growth In The International Grocery Sector, Study Finds

'Generation P' will drive the international grocery sector up by an incremental $116 billion (€98.2 billion) over the next couple of years, creating a $1,460 billion (€1236.4 billion) opportunity by 2022, a new study by the IGD has revealed.

The Perennial Shoppers, or Generation P, cohort comprises consumers aged 50-64 who are digitally savvy, experimental, and willing to spend more for quality.

The group accounts for 30% of all food and drink spend across the UK, Singapore, and the USA, the study noted.

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