Germany's Norma To Launch Private-Label Chocolate Assortment
German discounter Norma has announced plans to launch a new assortment of high-quality, private-label chocolates under the name Excelsior Magie du Chocolat (Excelsior Magic du Chocolat) in September of this year.
The range will include dark and bitter chocolates, pralines and sweet milk chocolates.
The collection comprises a praline mixture, premium truffle pralines, fine Mozartkugeln in whole milk and dark chocolate variants, and chocolate balls in three flavours – milk, bittersweet and white chocolate with strawberry.
In also includes Belgian chocolates and Swiss chocolate bars in six variants, as well as high-quality Swiss pralines.
The chocolates are made from UTZ or Fairtrade-certified cocoa, Norma said.
This ensures that the cocoa is sourced from farms that practice sustainable cultivation methods and provide fair working conditions for workers.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.