Italian FMCG Sales See Highest Growth In Decade, Nielsen Data Shows
The year 2020 saw FMCG sales in Italy achieve its highest level of growth in the past decade, peaking in March, when sales were more than 20% higher than the average.
In addition, the sector grew three times more in 2020 than in 2019, with value sales up 4.3% (+€4.0 billion in sales).
However, a year-on-year decline of 2.4% for the large-scale distribution sector is expected for 2021, due to the expectation of a recovery in the HoReCa segment, according to Nielsen data reported by Il Sole 24 Ore Radicor.
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