DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

Italy's Erbert Rolls Out Second Store In Milan

By Branislav Pekic
Share this article
Italy's Erbert Rolls Out Second Store In Milan

Italian start-up erbert has opened its second outlet in Milan, the features a new ready-to-eat format.

The new store in Via Mazzini is located in a historic building that has been completely renovated, with a total area of 150 square metres furnished in an industrial style theme.

Light wood surfaces and bright colours are in tune with nature – the design concept that distinguishes the brand.

Inside the store, a large table is available for all those who drop by for a meal or a snack. It also features a unique art work created for the brand by artist Elisabetta Mastro.

Product Offering

The new store format focuses on a wide range of fresh and very fresh ready-to-eat products that are perfect for take-away, and aims to offer healthy and balanced food items.

ADVERTISEMENT

All product packaging is made of 100% compostable materials, including the labels that are certified by UNI EN 13432:2002 or FSC, making them fully biodegradable and suitable for separate organic waste collection.

Each food item features two nutritional stamps – the brand's distinctive signature.

The 'mangia bene' nutritional stamp highlights, in a fun and immediate way, the nutrients that make up the dish, while the calorie stamp aims to help customers choose a healthy and balanced diet, based on their own lifestyles.

Milan will soon get a third erbert store in Piazza Quasimodo – the second food market with a kitchen – spread across a 1,000 square-metre space.

© 2021 European Supermarket Magazine – your source for the latest Retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.