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Lockdown Treats Among Europe's Most Popular New Product Innovations: Nielsen

Published on Sep 17 2020 10:59 AM in A-Brands tagged: Featured Post / Innovation / Nielsen / NPD / Paywall / Nielsen Bases

Lockdown Treats Among Europe's Most Popular New Product Innovations: Nielsen

The extended lockdown period led shoppers to experiment with new and innovative products, paying more for indulgent treats, a Nielsen study on the breakthrough product innovations of 2020 has found.

The Nielsen Bases Breakthrough Innovations report analysed more than 50,000 new product launches, both in terms of sales and other qualities such as mass potential, longevity, brand incrementality, category distinction and appeal toward a specific consumer target.

These are then compiled into a Top 25, which this year includes products from France, Germany, Italy, Norway, Poland, Russia, Turkey and the UK, the latter of which has eight new products on the list.

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