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Lower Alcohol Consumption Among Millennials, Gen Z May Affect Fever-Tree

Published on Nov 22 2019 9:00 AM in A-Brands tagged: Featured Post / Millennials / Fever Tree / Paywall / AJ Bell / Mixers / Generation Z / Liberum / Fevertree Drinks

Lower Alcohol Consumption Among Millennials, Gen Z May Affect Fever-Tree

Lower alcohol consumption among younger consumers could be having a knock-on effect on mixers such as Fever-Tree, which has seen a slower performance in the UK this year, a leading analyst has suggested.

Russ Mould of AJ Bell was commenting following a trading update by Fevertree Drinks, the brand's parent company, which said that its performance was 'behind our expectations in the second half', due to tough summer comparatives and a slowdown in consumer spending.

Fever-Tree expects to deliver around 2% growth in the UK, its core market.

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