Lithuanian retailer Maxima has announced that its large-format banners Maxima XX and Maxima XXX will only allow customers with COVID-19 vaccination or re-vaccination certificates, effective 15 November.
The decision follows the government's latest trade regulation amid rising COVID-19 cases and will see both banners operate in the so-called 'green' mode.
The stores will be open to customers from 8:00 hours to 22:00 hours.
Maxima X will be open to all customers and will operate in 'red' mode. It will be open from 7:00 hours to 23:00 hours.
The move will see most of the 134 smaller format Maxima X stores catering to all customers.
Other Changes
All Maxima stores will remain open every day of the week after 15 November - weekdays, weekends and public holidays – including those in shopping centres.
The retailer has shared the exact list of stores, the epidemiological regime and opening hours from 15 November on its website.
Maxima Grupė reported year-on-year revenue growth of 6.5%, to €2.18 billion, in the first half of its financial year ended 30 June 2021.
The company’s consolidated like-for-like retail revenue increased by 2.3% (2.5% at constant exchange rates).
Revenue in the Baltics grew by 5.7%, with all countries in the region demonstrating positive LFL growth, with Lithuania reporting LFL growth of 3.5%, followed by Estonia at 1.6% and Latvia at 0.2%
Recently, the Lithuanian retailer announced an investment of €1.3 million to rollout its 'My Store' concept in 10 stores, which it says will bring significant changes for the convenience of customers and employees.
© 2021 European Supermarket Magazine – your source for the latest Retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
