Mercadona and Lidl have seen the most growth in grocery market share in Spain for the first quarter of 2016.
According to a study by Kantar Worldpanel, and analysed by Eleconomista.es, both retailers have managed to increase their market share, despite falling sales across the Spanish grocery sector (which fell by 0.8 per cent between December and February).
Lidl grew its market share the most, going from a share of 3.3 per cent to 3.8 per cent.
Meanwhile, Mercadona’s share grew by 0.3 per cent, meaning the retailer now holds 22.3 per cent of the market.
According to Florencio García, Retail and Petrol Sector Director at Kantar Worldpanel, "the beginning of this year confirms for us the general trends from 2015; consumers are reducing expenditure in specialist retailers and looking for better perceived value at the larger distributors.”
He pointed out that retailers like Aldi, Bon Preu, Covirán and Grupo Uvesco are also being helped by the current trends.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
