Serbian Retailers Shift Focus To Neighbourhood, Convenience Stores
Over the past year, neighbourhood and convenience stores have increasingly gained popularity in Serbia.
This was a result of increased investments by large retailers such as Delhaize Serbia and Mercator-S, but also by smaller, growing retail companies, including Gomex, Persu and Aroma Market.
Zrenjanin-based Gomex opened 16 new stores last year, including ones in Pančevo, Kovin, Vršac, Zrenjanin and Subotica, as well as several refurbished stores.
The company’s strategy is geared towards stores of 200-500 square metres in size, mostly in the northern province of Vojvodina, offering between 3,000 to 5,000 mainly food products, including private label brands.
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