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SPAR Opens New EUROSPAR Store In Northern Ireland

Published on Jun 24 2021 12:33 PM in Retail tagged: Eurospar / Spar UK / SPAR NI / Doagh

SPAR Opens New EUROSPAR Store In Northern Ireland

SPAR NI has opened a new EUROSPAR outlet in Doagh, which is also the first SPAR UK Fresh concept store to open in Northern Ireland.

SPAR operator Henderson Group has invested €4.32 million in the 700 square-metre store, created in collaboration with SPAR International and SPAR UK.

The store employs 35 people and aims to deliver a fresh food shopping experience customised for the Doagh community.

Focus On 'Local Shoppers'

Mark McCammond, retail director at Henderson Group, said, “This community supermarket has been designed and built with a data-driven approach to provide a mission-focused customer proposition tailored for local shoppers.

The team has worked with marketing, tech, and analyst specialists to identify several criteria to determine a store’s primary shopping mission.

The retailer has identified the fresh produce top-up shop with products conducive to making a meal as the most'mission' for shoppers in EUROSPAR outlets offering the 'Fresh' concept.

As a result, SPAR will assign a greater proportion of space to fresh produce and fresh meat along with a wide range of product assortment.

Doagh SPAR NI

The newest SPAR NI will showcase the popular SPAR Enjoy Local range of meats, poultry, baked goods, and everyday fresh essentials.

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The store will also feature the latest tech innovation for retail efficiency, including the GLORY cash management system.

The system provides customers with full service yet touch-less cash payment solutions at the tills and the option of self-scan checkouts for a faster and contactless experience.

The site also houses a 32-space car park, customer toilet facilities, ATM, an onsite WineFlair off-license, a fuel offering from Texaco, and a post office.

In May of this year, SPAR UK announced plans to invest £125 million (€145.38 million) in its operations over the next 12 months, as it attempts to keep its lead in the convenience market.

© 2021 European Supermarket Magazine. Article by Conor Farrelly. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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