Suburban Stores Surge In UK, As City Centre Locations Decline: Nielsen
Grocery outlets in suburban areas of the UK have seen a surge in sales in recent months, while city centre locations have found the going tougher, a new study by Nielsen has found.
According to Nielsen, UK FMCG grocery sales growth in the year to date were up by around 8%, which is equivalent to around £9 billion (€10.06 billion) in incremental sales in the January to November period.
However, at the same time, some 41% of grocery outlets are experiencing a decline in sales volumes, with shoppers increasingly working from home, and therefore not frequenting city centre outlets.
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