Sustainability Heroes – Sonae MC
Building on our report on the impact COVID-19 has had on the sustainability agenda, ESM caught up with a number of industry leaders seeking to drive positive change, including Pedro Lago, Director, Sustainability and Circular Economy Projects, Sonae MC.
The biggest challenge is to understand exactly what this pandemic is going to change in terms of consumer behaviour in the ‘new normal’, and the extent and depth of these changes. We know what the consumer tells us, but this does not always correspond to his or her practical actions.
We must not forget that we are experiencing something unprecedented, about which many books will be written in the coming decades. We can’t think that we already know what will happen next because we don’t.
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